I came across this video on YouTube by a company called Common Craft that covers the topic of “Blogs in Plain English” very well indeed. It is well presented, clear and concise and helps to clarify what exactly blogs are and how they differ from other forms of online social media.
I also came across another good video on YouTube showing an example of a blog, its features and explaining how blogs differ from traditional websites. This video can also be viewed on the Pajama Market website, the creators of the video.
One of the reasons why I have started to use a blog is primarily because it encompasses my research study. A primary focus of my research revolves around the issue of whether blogs can serve as a suitable communication medium for facilitating organisational learning in an internal corporate environment.
It may be fair to say that most people have varying opinions about what defines a blog. My opinion is that though there are common features associated with the structure and overall purpose of blogs, a blog appears to be solely and uniquely defined by its purpose. Does the objective of the blog define how an author or user perceives it?
I hope to try and define what I believe a blog is through my own experience of using one as well as based upon the experiences of those using the company blog in my research.
Gavin Baxter
